Workflow
A structured path from data to reviewed action.
Our workflow is designed to make recommendations traceable, understandable and reviewable before any advertising change is implemented.
Step 1
Collect
Retrieve authorized advertising and retail performance data.
Step 2
Validate
Check store, date range, structure, identifiers and data completeness.
Step 3
Analyze
Review campaign, product, targeting and search-term performance.
Step 4
Approve
Present recommendations and unresolved questions to an authorized reviewer.
Step 5
Implement
Execute only the changes that have been approved by the advertiser.
Human approval remains mandatory. Our current operating model does not automatically apply bid, budget, targeting or campaign changes without advertiser review.
Evidence first
Recommendations are tied to observed campaign and retail performance rather than hidden or unexplained scoring.
Store separation
Each advertiser's credentials, data and review context are handled as separate account-level inputs within the operating workflow.